Tema Frank, President and Founder

Tema Frank is a usability expert with 30 years' experience in marketing, communications, and business strategy. She's also been an eager Internet user since the pre-Web days of the early 1990s. From opening 30 retail branches of a regional bank in a new market and driving in unprecedented levels of new business, to helping businesses get their message across more effectively to government and the public, she's always had a strong belief in the value of user-focused strategies.

Tema (rhymes with "Emma") has long been keen to push the user-friendliness of the Internet. Not a techie by nature, what excites her is the Internet's potential to make life easier. Now she's helping clients turn that potential into a reality, for themselves and their customers.

Tema, who holds an MBA from the University of Toronto and the Professional Researcher Certification from the Marketing Research Association, is active in several industry associations, including the Usability Professionals Association (where she serves on the Editorial Board for User Experience magazine), AIMS - the Association of Internet Marketing & Sales, the Web Marketing Association (where she has twice served as a judge for the WebAwards competition), and Canadian Women in Communications. Tema can be reached at: tema@webmysteryshoppers.com

Theralynn Dube, Market Research Coordinator

Theralynn brings her strong marketing, research and communications skills to the team, as well experience in retail technology sales. thera@webmysteryshoppers.com.

Cherry Riffin, Shopper Liaison

Cherry Riffin has extensive experience in office management and computer systems, as well as great people skills. Her name and friendly tone are fast becoming familiar to many shoppers. cherry@webmysteryshoppers.com.

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ADVISORS

Ken Gordon, Principal, Wolfe Gordon Consulting

Advises and mentors early stage technology startups. His career as a technology industry entrepreneur began when he was the founding president of Myrias Research Corporation, a pioneering venture backed parallel supercomputer hardware and software developer in Edmonton. After Myrias, he turned around a document management software company that he led through ten years of bootstrapped growth, briefly led a Calgary-based parallel software company, and was founding president of a targeted advertising software company. Lately, he has turned his attention to the problems of financing early stage technology companies in Canada and particularly in Alberta. He also serves as Chairman of THECIS, the Centre for Innovation Studies.

Albert Plant, Senior Retail Industry Consultant

Albert has over 30 years of Canadian retailing experience, as a senior operating executive and as a Certified Management Consultant. He is highly regarded in the retail industry; sought after as a commentator and advisor on industry issues. Before opening his successful consultancy in 1985, where his clients include national and local retailers, suppliers, distributors, and financial institutions, he had served as President of each of the following companies, leading them through successful financial turnarounds: Consumers Distributing Ltd., Willson Office Specialty Ltd.; Beaver Lumber Company; CEO, and United Co-operatives of Ontario.

Dan Chugg, Alberta Film Commissioner; Founder Vicom Multimedia Inc.

Dan brings his entrepreneurial experience to the table, having founded and led Vicom Multimedia in the 1970s, and grown it dramatically, up to and through the process of going public, which it did in the late 1990s. Currently the Alberta Film Commissioner, he has many corporate connections in addition to his personal experience which help with the growth and strategic direction of Web Mystery Shoppers.

Sharon Bell, VP Marketing, ATB Financial

Sharon Bell is responsible for marketing strategies, customer communication and product development at ATB Financial. She leads a team of 35 people, with the team having a variety of marketing, banking and technical skills. She has an extensive track record in marketing with Procter & Gamble, a company recognized as an industry leader in building brands and marketing success. Sharon has served as a member of the Board of Directors for the Association of Canadian Advertisers and was invited to sit on the judging panel for the 2001 CASSIES Awards.

Felix Fridman - Management and IT consultant

Felix has nearly three decades' experience in IT and business management, with a solid record in the implementation of innovative approaches and technologies in the context of funding and organizational constraints. He is currently working in the PMO for Alberta’s POSP, an internationally recognized project related to physician adoption of information technology in their practices. He is a consulting associate with Dinmar, the former Director of IT at the Alberta Cancer Board, and previously was MIS manager at Sherritt. Felix holds an MBA from the University of Alberta and an MSc. in Computer Science from the University of Jerusalem, Israel.

Brenda Collins – Senior Information Security Consultant, Colbren Inc., Calgary

Brenda has 20 years progressive experience in information security management, business strategy, process re-engineering, professional writing and speaking in financial services, public service and resource-based industries. Previous positions include: Director, Information Assurance at Enbridge Inc., Manager, Systems Consulting – Security at Burntsand Inc., Manager, Information Security & Business Resumption Planning at Petro-Canada Inc., and Manager, Security Awareness Program, Information Systems Security at Toronto Dominion Bank, Toronto, ON. She is a recognized authority in Canada and US on information security issues, and has represented Canada as accredited delegate on international committees and forums to develop technical standards and guidelines in the financial services industry (including key management, PIN management, and integrated circuit cards). 

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Technical collaboration, database design, and web site hosting provided by Sunbaked Software and Emergence by Design.