White Papers - Usability Testing

• Testing Methodologies - Strengths and weaknesses of different research methodologies, and information about when to use each type. (Our most popular download!)
• Is Usability Testing Worth the Investment? NEW Is it worth the investment to test your website? This articles shows how to calculate the payback period. See also our Excel-based Usability ROI Calculator tool.
• See also Case Studies. Examples from our clients of how our large sample size, remote usability testing can help.

Industry Research Studies

Study	Date Sites Researched	Details and Order Form
Retail Lessons From the Best: Usability of Internet Retailer's Top & Bottom 10 sites NEW	October 2006	Executive Summary & Order Form
Auto Insurance Quotes Online 2006	June 2006	Executive Summary & Order Form
Open Bank Accounts Online 2006	February 2006	Executive Summary & Order Form
Gift Certificates/Cards Online 2005 (US)	October- November 2005	Executive Summary & Order Form
Credit Cards Online 2005 (US)	August 2005	Order Form
Mortgage Shopping Online 2005 (US)	April - May 2005	wms_mortgages_US 05.pdf
Hotel Bookings Online: 2005 Progress Report	March/April 2005 vs. July/August 2003	wms_hotels03v05.pdf
Cruises Online	October 2004	wms_cruises0304.pdf
Mortgage Shopping Online	May - June 2004	wms_mortgages_us.pdf

Articles

Here are some of the articles we've written that have appeared in magazines, research publications and elsewhere on the Web. You may also want to check out our monthly newsletter and blog. We've also got a section on usability tools & checklists, and links to other research sources.

• 7 Habits of Highly Effective Websites
• 10 Tips for Building Business on the Web
• 10 Traps to Avoid on Hotel Websites (reprinted with permission of Hotel Business Review)
• Is Changing My Web Site Worth the Cost (reprinted with permission of Hotel Business Review)
• Hotel Website Forms That Work (reprinted with permission of Hotel Business Review)
• Live Help Deadly Slow
• Online Banking Attitudes (2003)
• Search Engine Advertising: Happy Landings (reprinted with permission of Hotel Business Review)
• Setting Priorities for Hotel Website Improvements (reprinted with permission of Hotel Business Review)
• The Politics of Testing Intranets (first printed in The User Experience Report)
• What Works When (reprinted from Quirks Marketing Research Review)
• When Numbers Are Not Enough (first printed in The User Experience Report)
• When Standing Still Means Going Backwards (reprinted with permission of Hotel Business Review)

See our Media page for articles citing our work, and news releases we've issued recently.

Want usability expert Tema Frank to write for your publication? Call us toll-free at 1-866-211-7027 or e-mail contact@webmysteryshoppers.com