Low-cost usability testing, with quick turn-around times. You choose 30 testers from our panel of over 50,000 people. They visit your website from their own computers, and give you detailed feedback on every page as they work through it. In a few days you get qualitative and quantitative results so you can improve your site quickly.

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1. How QuickTests™ Differ from In-Depth Usability Studies 

Cheaper

Faster. A few hours to a few days.

Proven, tested questions - Great for benchmarking

You analyze the data your way.

2. Why Would I Need QuickTests™?

Time pressure:  You need results fast!

Proof:  Real-world evidence to prove to your boss or client that the website needs changes.

Ongoing testing:  You want to test many parts of your site as it evolves. (We offer discounts for orders of multiple tests)

Pre-launch:  Test a new feature or the whole site before launching;make sure it works in real-world environments.

Tight budgets:  If you can't afford a more in-depth usability study.

Benchmarking: find out how your site compares to competitors.

Considering Changes:  Compare your old site to a draft new one.

3. Why Might I Not Want a QuickTest™?

QuickTests™ are cheap and fast, but there are drawbacks which can be solved with In-Depth Testing.

Probe Sub-Groups

You can't probe sub-groups of testers, unless you set up each sub-group as a separate test.

For example, did Windows XP users get significantly more error messages than non-XP users? (One of our In-Depth Usability Test clients found that 75% of XP users versus only 24% of others were getting error messages!) Research shows that you need at least 30 testers for statistical validity. Without at leat 30 XP users and 30 non-XP users, they couldn't know that any apparent difference wasn’t just a fluke.

With the larger sample size of an In-Depth Usability test you can also find out how education, gender, income levels, connection speeds, and many other variables affect people visiting your site.

Prescreen Testers

We collect data on 22 demographic and computer use variables for each of our testers, but sometimes you need to know even more to get the right people for you. When Cruise Ship Centres wanted us to test their site, first we screened to find out which of our panelists were in the market for a cruise. We asked the questions in a way that made it impossible to guess what sort of people we were looking for, so there was no pretending to be in the target market when really they weren’t.

Customize questions

In the QuickTests™ you work from a well-tested, proven list of questions. We know these questions work, and they give you results that make it possible to compare your site to others. But sometimes the question wording doesn’t quite cover your situation. If you need to customize the questions, consider an In-Depth Usability Test.

Test Customer Service

If you want us to test your company’s handling of e-mailed questions and/or call center handling of web-related questions , you’ll need an In-Depth Usability Test.

Analyze Results & Get Expert Recommendations

A typical QuickTest™ report with 30 testers will run to about 150 pages. That’s a lot of reading. Of course, you can always log back in once you’ve seen the report and hire us to do the analysis for you. And we’ll use our extensive market research expertise to draw the right conclusions and recommend specific ways you can improve your site.

4. What Does a QuickTest™ Report Include?

Testers answer questions about the following as they work through the site:

• Home page - First impressions; is it clear what the site is/does; can they easily find the essential information they need/want to go further?

• Navigation – The process of getting the information they need to conduct their transactions and/or make purchase decisions and act on those decisions.

• Search function - Is it easy to find; how useful are search results? (optional)

• Ordering/Transacting process (if relevant) - What is involved? How smoothly does the process work?

• Overall impressions, positive and negative. Would they return to the site and/or recommend it to friends?

See a sample QuickTest™ report.

If you decide you want us to highlight the results and make recommendations for you, choose QuickTest Plus™.

5. Benefits of This Type of Discount Usability Testing

• The statistically significant sample sizes (30 or more per test) give you the evidence you need to convince others and set priorities for site improvement.
• Results are ready within a few days, which means testing won't delay your project launch.
• It is cheap compared to other forms of market research and usability testing. That means you may be able to afford regular testing every time you are thinking making changes instead of only doing one major site test every few years. It also means you can afford to test your competitors' sites and learn from the competition. Borrow their best ideas (and avoid their worst)!
• Testers work from their own computers, at a time that suits them, so you uncover the real problems people have using their quirky home or office computers.
• Testers use varying computer systems, different browsers, and have differing levels of computer expertise and online shopping experience. This gives you a much more realistic view of what people really experience on your site. You'll increase visitor satisfaction and conversion rates by finding and fixing more real-world problems.
• To the extent feasible, testers are matched to your target demographic, so you learn how your potential customers react. You can even think of it as a form of advertising. (One of our clients found her sales surged the weekend of her site's QuickTest™!)
• Testers are trained and paid for their time, so you get detailed answers that provide real insight. That will help you increase conversion rates by getting in-depth understanding of your customers.
• They report on every page as they work their way through the site. This generates more detailed information than after-the-fact surveys, where they often forget exactly what went wrong. This means you can fine-tune your site to increase conversion and customer satisfaction levels.

6. How Much Do QuickTests™ Cost?

We are now offering introductory pricing of $1499 for 30 testers. Click now for more information or to place your order.

Save even more money. Pay for 5 QuickTests™ and get the 6th free.

QuickTest Plus™ costs an extra $1500 for 30 testers for our experts' time reading, analyzing, and highlighting 100 or more pages of tester feedback, and making recommendations that will help you improve your website sales and effectiveness.

7. How Can I Get Started?

First, set up your account. Or call us if you've got more questions. Toll-free in North America: 1-866-211-7027. Others: +1 (780)444-5645.