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Usability Testing - Competitive Intelligence
Web Mystery Shoppers - Competetive Usability Testing

"You provide a wealth of information that's extremely useful to improving a website and gives the FI the ability to maximize on what works as well."

Lisia E. Quinlivan
VP E-Commerce Manager
The Washington Trust Company

Use 30 or even hundreds of people in your target market to test and report on your competitors' sites and service and compare the results to what they say about yours.

  • Insider Insight. Find out why people who've looked at your site are buying from someone else.
  • Know Where You Stand. If you haven't changed your site but your competitors have improved theirs, you'll lose business. Get early warning if you are slipping in customers' minds.
  • Borrow From The Best. Learn what consumers love about your competitors' sites. Then add or even improve on them for yours!

How To Research Competitive Sites

Depending on your needs and budget, use QuickTests™, InDepth Studies, or buy an off-the shelf Industry Study. With QuickTests™ and In-Depth Studies you get more control over which competitors we test, what we ask them, and how much depth the testers go into when testing, but it takes longer and costs more.

Industry studies are done using training assignment data provided by our mystery shoppers, so the testers do not visit as much of the site as they would in a normal assignment. However these studies are an economical way of learning from the key strengths and weaknesses of companies in the study.

Not sure which is the best solution for you? Call toll-free at 1-866-211-7027 or send us an e-mail for a free, no-hassle consultation on what market research approach will best meet your needs. What we recommend might not even be one of our products. Our goal is to figure out what works best for you. And if that’s not us right now, we’ll say so. We figure better a satisfied possible future customer than a dissatisfied past one!

What Industry Studies are Available Off-the-Shelf?

Study

Date Sites Researched

Details and Order Form

Gift Certificates/Cards Online 2005 (US)

October- November 2005

Credit Cards Online 2005 (US)

August 2005

Order Form

Mortgage Shopping Online 2005 (US)

April - May 2005

wms_mortgages_US 05.pdf

Hotel Bookings Online: 2005 Progress Report

March/April 2005 vs. July/August 2003

wms_hotels03v05.pdf

Cruises Online

October 2004

wms_cruises0304.pdf

Mortgage Shopping Online

May - June 2004

wms_mortgages_us.pdf

Auto Insurance Quotes Online

Jan-Feb 2004

wms_autoinsurance.pdf

Hotel Bookings Online (Canadian data)

July-August 2003

wms_hotelbookings_cdn.pdf

Flight Bookings Online (US)

April-May 2003

wms_flightbookings_us.pdf

Flight Bookings Online (Canada)

February 2003

wms_flightbookings_cdn.pdf

If you are in one of these industries, but were not included in the original study, we can add in a test of your site for the price of a QuickTest™ . Call or e-mail us for details: 1-866-211-7027 or info@webmysteryshoppers.com. Or just go ahead and order a QuickTest™.