We developed QuickTest™ so that those of you who are already usability experts can take advantage of our software and tester panel without also having to pay for our expertise. But if usability and/or market research are still pretty new to you, we are happy to help you learn, so over time you can phase out the more expensive parts of our service. (Shh … Don’t tell our investors we’re doing this!)

Tema Frank is a highly-rated presenter, who has spoken internationally about customer service, usability testing (and women in the workplace, but that’s another story).

She’d be happy to come speak at your event or work with your staff to teach them how to design and conduct effective usability tests.

Typical Topics:

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Getting in the Minds of Site Users

• People come to the site, but so many of them leave without ordering or contacting us. Why?
• We get reams of data, but what does it mean?
• How do I know where to set priorities for spending my limited web site funds?
• Testing methodologies: When would I use a focus group, a survey, lab-based user tests or other methods of getting feedback on my website effectiveness?
• How to get the most from your web investment.

Effective Website Communication/Sales

• Can the Internet be an effective communication or sales channel for your organization?
• Is it worth the expense?
• How do I get started?
• How can I make sure our web site is achieving our communication or sales goals?
• How should intranets be designed to facilitate internal communication and foster loyalty?

Small Business & the Internet

• Is it worth setting up a web site? Is it worth spending more money on the one I’ve already got?
• How cheaply can I do it and still have something worthwhile?
• Where do I start?
• What are the key things I need to cover?
• How should I measure site effectiveness?

Leadership and the Internet

• Does the Internet make leadership more challenging? How?
• How can leaders use the Internet to improve the world?
• How can community and business leaders use the Internet to improve their workplaces and their communities?
• What threats does the Internet pose in the hands of unscrupulous leaders?
• How can disgruntled employees or ex-employees use the Internet to undermine leadership and how can leaders counteract those threats?
• How can leaders use the Internet to improve communication with employees rather than to impair it?

Women & the Internet

• How has the Internet affected women’s lives as consumers? As employees? As business owners?
• How can the Internet be used to provide better work/life balance?
• What career opportunities exist for women in this field? What barriers need to be overcome?
• What threats does the Internet pose to personal safety and security? How to protect against them?

“The information that Tema brought to the session was very enlightening and informative and she was able to present it in a format, both in delivery and content, that was relevant to the audience…  Her presentation elicited excellent discussion along with a lively questions and answers period.”

H. John Wojcicki, President & CEO, Retail Alberta

For information on booking Tema Frank as a speaker, call toll-free 1-866-211-7027 or send an email to tema@webmysteryshoppers.com.