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Why Web Mystery Shoppers? - E-marketing Expertise
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“I just wanted to thank you for providing such detailed and timely reports: I have no doubt that this information will prove to be invaluable to our ongoing efforts to improve our site.”

Collin Moody

Web Applications Manager

Alberta Motor Association

 

 

Since opening Web Mystery Shoppers in 2001 we have evaluated over 300 websites, using the services of nearly 20,000 "mystery shoppers". We've produced industry research reports on the following subjects:

Company founder and principal researcher, Tema Frank, teaches Electronic Marketing at the University of Alberta and serves on the Editorial Board of User Experience magazine . She's worked on the Internet since before the Web (yep, she's that old!), and in marketing and corporate communications since the late 1970's.

Our research reports have been purchased by companies such as:

Financial Institutions

  • 21st Century Insurance
  • AIG Direct
  • Allstate Insurance
  • American Family Insurance
  • Bank of America
  • BB&T
  • Car Insurance.com
  • CreditCards.com
  • Electric Insurance
  • Esurance
  • Geico
  • HSBC
  • ING Direct  
  • Insure.com
  • Liberty Mutual
  • Lower My Bills.com
  • Progressive Insurance
  • Royal Bank of Canada
  • State Farm Insurance
  • The Hartford
  • Titan Auto Insurance
  • USAA
  • Wellington Roemer Insurance

Travel

  • Alberta Motor Association
  • Cruise Ship Centres
  • Expedia
  • Octopus Travel
  • Sabre Holdings (Travelocity)
  • TravelWeb

Retail

  • 1st in Flowers
  • FloraWorld

Government/Non-profit

  • Alberta Alcohol & Drug Abuse Commission
  • Canadian Women in Communications
  • Edmonton Public School Board
  • Government of Alberta

Others

  • Cactus Containers
  • Ferris Baker Watts